Information is everywhere and everyone is an expert. Our job is to be ongoing filters of it all and talk together as a team. We don't sign up for every snake oil kit that someone has to sell.
We do need to be aware of all of it though because, well, we're professionals.
As professionals our responsibility is to be aware of the latest trends and ideas in our field, whether we use them or not. Then to be able to say why or why not use them.
This is why we subscribe to journals and magazines. It's why we read constantly articles online and from peers. It's why we distill it all and come to decisions about what we do everyday...as Professionals.
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